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If you’ve ever worked on a website, you’ve probably come across the term “placeholder text.” It’s the text you see on a website when the final content is not yet ready. It’s there to fill up space until the real content is added.

At first glance, placeholder text might seem unimportant. After all, it’s not the real content that your visitors are looking for, right? But the truth is, placeholder text plays a crucial role in web development. Here’s why.

Why You Need Placeholder Text
As mentioned earlier, placeholder text is used to fill up space until the final content is ready. This is important because it helps developers and designers to create a layout that looks good and functions well. Without placeholder text, it would be difficult to determine how much space is needed for each element of the website.

Another benefit of placeholder text is that it can help you visualize how your content will look on the website. By using placeholder text, you can see how your words will fill the available space and adjust your content accordingly. This can save you time and effort in the long run, as you won’t need to make as many changes to your content once it’s live.

What Is Lorem Ipsum?
Traditionally, the web development industry has used a type of placeholder text called Lorem Ipsum. Lorem Ipsum is a Latin text that has been used since the 1500s. It’s essentially nonsense text that is designed to mimic the appearance of real text. It’s used because it fills space without distracting the viewer from the layout of the website.

The Problem with Lorem Ipsum
While Lorem Ipsum is a useful tool for web developers, it can be confusing for clients who are not familiar with it. Clients may wonder why their website is filled with Latin text, or why the text is not in their native language. This can lead to frustration and misunderstandings.

Other Placeholder Text Alternatives
To avoid confusion, there are other alternatives to Lorem Ipsum that can be used as placeholder text. Some of the most popular alternatives include Hipster Ipsum, Zombie Ipsum, and Bacon Ipsum. These alternatives are often humorous and can add a bit of fun to the development process.

Introducing BG Ipsum
At BG Digital Group, we use a placeholder text alternative created in house called BG Ipsum. BG Ipsum was specifically developed for use on development websites. Unlike Lorem Ipsum, it is designed to mimic the appearance of real content. This makes it easier for clients to understand how their final content will look on the website.
In addition to being less confusing than other Ipsums, BG Ipsum is formatted in patterns that are more similar to how real copy is formatted on the web today. This makes it an ideal choice for web developers who want to create a website that looks and feels authentic.

In conclusion, placeholder text is an important part of the web development process. It helps developers to create a layout that looks good and functions well, and it can help clients to visualize how their content will look on the website. While Lorem Ipsum is a traditional placeholder text, it can be confusing for clients who are not familiar with it. That’s why we use BG Ipsum at BG Digital Group. If you have any questions about placeholder text or how we use it, please don’t hesitate to contact us.